WHAT I DO

Advertising and marketing for the recruitment industry

I provide creative solutions to the Recruitment Industry through recruitment marketing, advertising, social media recruitment, social media management, and sourcing. I have over 23 years’ experience in the field, having worked both locally and abroad, and have a good reputation in the industry. I have also, in the past, co-facilitated an HR/Recruiter training webinar with Jane Moors of Outerbox Thinking via APSO.

Below are my services, but I will tailor them to your needs/goals.

Social Media

Using social media to improve your brand presence online and reach a more targeted audience.

Social Media Management

Whether people plan to purchase something or apply for a job, they generally look at social media pages for reviews and activity. If a company page is inactive, visitors may assume you no longer exist or that the page is neglected, which can negatively impact sales or placements.

I can create or update your social media pages and keep them active and engaged to build a good reputation and trust with your followers. I use social media platforms to boost jobs, products, or services to a specific target audience.

There are a variety of vertical and horizontal job boards to advertise your business or jobs on to drive traffic to your website or careers page. I utilise Facebook, X (Twitter), LinkedIn, and Instagram to advertise your brand to a targeted audience, specific to your needs at the time.

Most of the candidates you are looking for are active on LinkedIn, Instagram, Facebook, and X (Twitter). According to a Statista report, there are over 3 billion active users on Facebook, over 3 billion on Instagram, and over 1 billion on LinkedIn. That’s a targeting opportunity you don’t want to pass up. I can source the right talent for your company through social media research and advertising. I can also help you set up your company profiles on social media so that you can engage with your future employees/candidates and become memorable as an employer/recruiter of choice.

OVER 3 BILLION ACTIVE USERS ON FACEBOOK, 3 BILLION ON INSTAGRAM AND 1 BILLION ON LINKEDIN. ARE YOU SPAMMING FOLLOWERS BY ONLY POSTING JOBS? WHAT DO CANDIDATES AND CLIENTS SEE WHEN THEY VISIT YOUR SOCIAL MEDIA PAGES? BUILD A GOOD REPUTATION AND TRUST. ARE YOU FISHING IN THE SAME POND FOR CANDIDATES? WHAT DO CANDIDATES AND CLIENTS SEE WHEN THEY VISIT YOUR SOCIAL MEDIA PAGES? DRIVE TRAFFIC TO YOUR CAREER PAGE AND WEBSITE. CREATE CANDIDATE AND CLIENT PERSONAS. REACH A WIDER AND MORE TARGETED AUDIENCE. TARGET THE RIGHT TALENT AND POTENTIAL CLIENTS. BE CONSISTENT WITH YOUR INFORMATION. KEEP YOUR SOCIAL MEDIA ENGAGING. WHEN LAST DID YOU UPDATE THE INFORMATION ON YOUR SOCIAL MEDIA PAGES? ARE YOU USING PAID FOR ADVERTISING? BE ACTIVE ON SOCIAL MEDIA. ARE YOU KEEPING AN EYE ON YOUR STATS? WHEN LAST DID YOU POST SOMETHING ON YOUR SOCIAL MEDIA PAGES?

Personal Branding / Candidate Assistance

I offer advice and update CVs and LinkedIn profiles.

Candidate Assistance

I take a look at senior level CVs and LinkedIn profiles to ensure the candidate gives an exceptional first impression. I’ll advise what needs to be improved and implement those changes if need be. Once the candidate’s profiles are 100%, I’ll network on behalf of the candidate and advise on better ways to search for jobs and how to further develop their personal brand.

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CREATE AN EXCEPTIONAL FIRST IMPRESSION. DO YOU STILL HAVE A CV WITH A FRONT PAGE AND BORDER? IF YOU'RE SOUTH AFRICAN, USE BRITISH/SOUTH AFRICAN ENGLISH. CHECK SPELLING AND GRAMMAR. FOLLOW THE CORRECT CV FORMAT. CREATE A PROFESSIONAL CAREER SUMMARY. YOUR LINKEDIN PROFILE MUST BE CONSISTENT WITH YOUR CV. USE BOOLEAN SEARCH TO FIND JOBS. IS YOUR LINKEDIN PROFILE 100% UPDATED? DOES YOUR LINKEDIN URL HAVE A NUMBER AT THE END? IS YOUR CV AND LINKEDIN PROFILE RIDDLED WITH ERRORS? HOW COMPELLING IS YOUR ABOUT SECTION? ARE YOU USING KEYWORDS? IS YOUR HEADLINE YOUR JOB TITLE AND COMPANY NAME BY DEFAULT? IS YOUR LINKEDIN EMAIL ADDRESS STILL FROM YOUR OLD COMPANY? DOES YOUR EXPERIENCE LINK TO THE CORRECT COMPANIES? ARE YOUR CONTACT DETAILS UP TO DATE? DO YOU HAVE A HEADER IMAGE? IS YOUR PROFILE PICTURE UPDATED AND PROFESSIONAL?

Recruitment Communications

Advertising and marketing of roles and strengthening your brand message online.

Recruitment Marketing & Advertising

Every job and company is different; therefore every recruitment marketing approach will be unique. I’ll ensure that your job is written with a targeted approach to speak directly to the candidate and placed on the most appropriate online platforms, print media or social media platforms.

Most of the candidates you are looking for are active on LinkedIn, Instagram, Facebook, X (Twitter), and other social platforms. According to a recent Statista report, there are over 3 billion active users on Facebook, over 3 billion on Instagram, and over 1 billion on LinkedIn. That’s a targeting opportunity you don’t want to pass up. I can source the right talent for your company through social media research and advertising. I can also help you set up your company profiles on social media so that you can engage with your future employees/candidates and become memorable as an employer/recruiter of choice.

Your company’s employer brand is available for anyone to see, so it’s important to make sure that what you have out there is a true representation and in favour of your company’s reputation. I market your employer brand and vacancies to the right audience on the most relevant platforms and communicate this with a clear call to action.

Response Management can free up a lot of your time – let me handle this on your behalf. CVs will be matched to the criteria of the job and a list of top candidates will be provided to you.

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MORE TIME TO FOCUS ON OTHER HR DUTIES. JOB & INDUSTRY SPECIFIC MEDIA OPTIONS. BE MEMORABLE AS AN EMPLOYER / RECRUITER OF CHOICE. CREATE A COMPELLING EMPLOYER VALUE PROPOSITION (EVP). DO YOU CREATE EMPLOYER VALUE PROPOSITIONS FOR YOUR CLIENTS? CAN YOU HANDLE ALL THE CVS YOU RECEIVE? DO YOU HAVE TIME TO LIAISE WITH MEDIA? MARKET YOUR EMPLOYER BRAND CORRECTLY. FREE TIME TO CONCENTRATE ON NEW BUSINESS. HOW DO YOU SELL YOUR CLIENTS TO YOUR CANDIDATES? BETTER RESPONSE RATES. FIND THE RIGHT CULTURE FIT. DO YOU KNOW THE DIFFERENCE BETWEEN VERTICAL AND HORIZONTAL SITES? DO YOU COPY AND PASTE YOUR CLIENT'S JOB DESCRIPTION AS AN ADVERT? ARE YOU USING AI FOR YOUR JOB AD WRITING WITHOUT CHECKING IT YOURSELF? TARGETED JOB ADVERT WRITING. TARGET SPECIFIC CANDIDATES THROUGH SOCIAL MEDIA. ADVERTISE TO THE RIGHT AUDIENCE. DO YOU WRITE YOUR ADVERTS INCLUSIVELY?

Analysis / Audit

Audits and suggested improvements of your recruitment process, online and social media presence.

Recruitment Process

I go through the process of finding and applying for a job at your company and advise where things can be improved to make the candidate journey more pleasant.

I look at where your company is visible on the internet and if everything is consistent. The same goes for social media, I make sure that everything makes sense, everything is consistent and advise where you can improve.
I also look at your website and advise and give feedback.

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ENSURE THAT YOU BRAND IS CONSISTENT. IS YOUR WEBSITE POPIA AND GDPR COMPLIANT? CREATE A PLEASANT CANDIDATE JOURNEY. BE VISIBLE AND SEARCHEABLE ONLINE. FOCUS ON YOUR CANDIDATES AND CLIENTS. DO ALL THE LINKS ON YOUR WEBSITE WORK? WHAT WOULD CANDIDATES FIND WHEN THEY SEARCH YOUR RECRUITERS ONLINE? ARE YOUR JOBS UPDATED ON YOUR SITE? IS YOUR WEBSITE SECURE? HAVE YOU TESTED THE APPLICATION PROCESS ON YOUR WEBSITE? ARE YOUR SOCIAL MEDIA PAGES CONSISTENT WITH INFORMATION? WHAT HAPPENS WHEN SOMEONE SEARCHES YOUR COMPANY'S NAME ONLINE? DOES YOUR COMPANY HAVE REVIEWS ONLINE?

New Business Search / Identify New Vacancies

I identify new roles for recruiters to market their candidates to.

Identify New Roles

I assist recruiters to find new roles to market their candidates to. I’ll do the research according to which type of role the candidate wants and supply the recruiter with a list of potential vacancies. Culture fit checks will need to be done by the recruiter.

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MARKET YOUR CANDIDATES TO EMPLOYERS OUTSIDE OF YOUR PORTFOLIO. MARKET CANDIDATES WHERE THEY ARE NEEDED. EXPAND YOUR CLIENT PORTFOLIO. DO YOU HAVE A TOP CANDIDATE WHO IS NOT A PERFECT FIT FOR YOUR CLIENT? ARE YOU TRYING TO HELP A GREAT CANDIDATE, BUT HAVE NO LIVE JOBS? DOES YOUR TEAM HAVE TIME TO SOURCE NEW BUSINESS?

Candidate Sourcing

Advanced Boolean searches for hard-to-find candidates and supplying a list of relevant candidates to Human Resources/Recruiters.

Candidate Sourcing

Instead of advertising for a role, I can conduct advanced searches online to find your ideal candidate. Sourcing is an incredible tool for finding candidates with the right qualifications and experience and those who fit your/your client’s company’s culture. I’ll compile and supply a spreadsheet of top sourced candidates.

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BROADEN OR NARROW YOUR SEARCH FOR TALENT. DO YOU HAVE TIME TO DO A BOOLEAN SEARCH PROPERLY? SEARCH ACCORDING TO SPECIFIC CRITERIA. HAVE MORE TIME FOR THE INTERVIEWING PROCESS. FIND HIDDEN TALENT. FIND PASSIVE CANDIDATES. ARE YOU GETTING THE RIGHT CANDIDATES THROUGH ADVERTISING? DO YOU KNOW WHEN TO USE BRACKETS AND QUOTATION MARKS? DO YOU KNOW HOW TO USE BOOLEAN COMMANDS?

Website Content Updates

A review of your current recruitment website with suggested improvements and web support.

Website Content Updates

I have experience working in WordPress and other website platforms and can assist you with updating your web content and posting blog articles.

I have a reputable website designer/developer in my network I can recommend to assist you with a website build or refresh. I can advise on industry best practice when it comes to showcasing your services, vacancies and employer brand online.

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IS YOUR WEBSITE SECURE? DO YOUR BUTTONS DIVERT TRAFFIC AWAY FROM YOUR SITE? ARE YOUR JOBS DISPLAYED CORRECTLY ON YOUR SITE? DO YOU HAVE A JOBS PAGE? IS YOUR WEBSITE POPIA AND GDPR COMPLIANT? DOES YOUR WEBSITE NEED AN UPGRADE? ARE YOUR PLUGINS AND THEME UP TO DATE? ARE YOU LOSING CANDIDATES AND CLIENTS BECAUSE OF YOUR WEBSITE? BUILD TRUST IN THE INDUSTRY WITH A PROFESSIONAL LOOKING AND WORKING WEBSITE. KEEP YOUR TEAM PAGE UP TO DATE. MAKE YOUR WEBSITE SAFE FOR CLIENTS AND CANDIDATES. CREATE A BETTER CANDIDATE JOURNEY. CREATE A BETTER CLIENT JOURNEY. KEEP YOUR CAREERS PAGE UP TO DATE.

Other Creative Services

Pretty much everything else.

Other Creative Services

I can create infographics, flyers / leaflets, logos, posters, business cards, brochures, banners (print and digital), signatures, letterheads, PowerPoint presentations / flip book presentations and mailers.

Whatever you’re looking for, I’ll be able to help or refer you to someone in my network.

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ENSURE YOUR MARKETING MATERIAL IS CONSISTENT. ENSURE YOUR MARKETING MATERIAL IS UP TO DATE. IS YOUR SIGNATURE CLICKABLE? DO YOU HAVE A CORPORATE IDENTITY (CI)? DO YOU FOLLOW YOUR CI WHEN CREATING MARKETING MATERIAL? IS YOUR LOGO PIXELATED OR STRETCHED ON YOUR ARTWORK? DO YOU USE IMAGES WITH WATERMARKS OR LOW RES IMAGES?